Stella McCartney Brand Book

STELLA McCARTNEY
WE ARE THE
What would you do to save the planet?
This is the question that author Jonathan
Safran Foer asks. A long time friend
of Stella, the two collaborated on this
capsule collection in the most simple
and symbiotic way. Taking samples of
his hand writing and embroidering his
poignant words on sharp tailoring and
chunky knits, we’ve brought not only
personal connection to the capsule, but
a rich and emotional story.
WEATHER
COLLECTION BY STELLA McCARTNEY
“ENCODED INTO OUR
LANGUAGE IS THE
UNDERSTANDING THAT
DISASTERS TEND TO
EXPOSE THAT WHICH WAS
PREVIOUSLY HIDDEN. AS
THE PLANETARY CRISIS
UNFOLDS AS A SERIES
OF EMERGENCIES, OUR
DECISIONS WILL REVEAL
WHO WE ARE” ...
It’s not just about feeling good, it’s about doing the right thing.
It’s about caring for nature and for the planet. We shot the
collection with Lee Whittaker and stylist Lee Trigg on an island
where the inhabitants believe that too, living in harmony
with nature, totally off the grid and having as little impact as
possible. The collection itself is made sustainably, using organic
linen and cotton, recycled cashmere (that has a lower environmental
impact than virgin) and sustainable viscose.
It’s not always easy. But we are glass half full about it. We
want to take responsibility and lead the fashion industry. As
Jonathan Safran Foer says, “Be living. Believing.”
“WE CAN CHOOSE TO MAKE
CHANGES, OR WE CAN BE
SUBJECT TO OTHER CHANG-
ES--MASS MIGRATION, DIS-
EASE, ARMED CONFLICT, A
GREATLY DIMINISHED QUALI-
TY OF LIFE--BUT THERE IS NO
FUTURE WITHOUT CHANGE.
THE LUXURY OF CHOOSING
WHICH CHANGES WE PREFER
HAS AN EXPIRATION DATE” ...
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