Stella McCartney Brand Book
STELLA McCARTNEY“IT’S NOT ABOUT WHAT IT LOOKS LIKE IN THE STUDIO OR ONTHE RUNWAY, IT’S WHAT IT LOOKS LIKE ON A REAL PERSON THATMATTERS. THAT ISN’T EASY, BUT IT’S WHAT’S FUN”—STELLA McCARTNEYImage: Stella McCartney We Are the Weather Capsule Campaign.56
DESIGN57
- Page 7 and 8: TABLE OF CONTENTS8-419141927293042-
- Page 9 and 10: ABOUTSTELLA McCARTNEYAGENT OF CHANG
- Page 11 and 12: ABOUTNicole Rycroft, Canopy’s exe
- Page 13 and 14: “THE STARTING POINT IS NOT DESIGN
- Page 15 and 16: ABOUTIs Stella McCartney the Queen
- Page 17 and 18: CIRCULARITY CIRCULARITY CIRCULARITY
- Page 19 and 20: SUSTAINABILITYSTELLA McCARTNEYEVERY
- Page 21 and 22: SUSTAINABILITYgive incentives to ne
- Page 23 and 24: SUSTAINABILITYAmber Valetta for Ste
- Page 25 and 26: SUSTAINABILITYStella McCartney Wint
- Page 27 and 28: SUSTAINABILITYSTELLA McCARTNEYACTIV
- Page 29 and 30: SUSTAINABILITYGET INVOLVED!WHAT WIL
- Page 31 and 32: SUSTAINABILITYSTELLA McCARTNEY: INN
- Page 33 and 34: SUSTAINABILITYBolt Threads Mushroom
- Page 35 and 36: SUSTAINABILITYMICROSILKMICROSILKSte
- Page 37 and 38: SUSTAINABILITYBIODEGRADABLE DENIMBI
- Page 39: SUSTAINABILITYRE-ENGINEERED CASHMER
- Page 42 and 43: STELLA McCARTNEY“IF I DON’T DES
- Page 44 and 45: STELLA McCARTNEYSTELLA McCARTNEYDES
- Page 46 and 47: STELLA McCARTNEYELYSE SHOESEST. 201
- Page 48 and 49: STELLA McCARTNEYCOLORIFIX DRESSEST.
- Page 52 and 53: STELLA McCARTNEYSTELLA McCARTNEYPRE
- Page 54 and 55: STELLA McCARTNEY54
- Page 58 and 59: STELLA McCARTNEYWE ARE THEWhat woul
- Page 60 and 61: LARGE OUTSIDE FORCES. BUT RECOGNIZI
- Page 62 and 63: STELLA McCARTNEYImage above: Stella
- Page 64 and 65: STELLA McCARTNEYBUY A BRA. DONATE A
- Page 67 and 68: Stella McCartney 2019 Breast Cancer
- Page 69 and 70: CIRCULARITY“BY ENSURING THAT OUR
- Page 71 and 72: CIRCULARITYStella McCartney Spring/
- Page 73 and 74: CIRCULARITY73
- Page 75 and 76: CIRCULARITYProgress . . .75
- Page 77 and 78: CIRCULARITYStella McCartney Sustain
- Page 79 and 80: CIRCULARITYEthical warrior, Stella
- Page 81 and 82: CIRCULARITYCLICKIMAGE!Stella McCart
- Page 83: CIRCULARITYFollow hooves up the hil
- Page 87 and 88: REFERENCESStella McCartney. (n.d.).
- Page 90: GIF by Maxwell Paternoster for Stel
STELLA McCARTNEY
“IT’S NOT ABOUT WHAT IT LOOKS LIKE IN THE STUDIO OR ON
THE RUNWAY, IT’S WHAT IT LOOKS LIKE ON A REAL PERSON THAT
MATTERS. THAT ISN’T EASY, BUT IT’S WHAT’S FUN”
—STELLA McCARTNEY
Image: Stella McCartney We Are the Weather Capsule Campaign.
56
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