Stella McCartney Brand Book

DESIGN
BIO-ACETATE EYEWEAR
EST. 2019
Stella McCartney Eyewear is a natural extension of the ready-to-wear collections with a modern,
feminine and confident aesthetic. Made with bio-based materials, both sunglasses and optical
eyewear embrace the brand’s sustainable philosophy. The collection is the result of extensive
research into the use of raw materials from natural origins; over 50% of the materials used to
create the eyewear is from natural sources.
Stella McCartney’s 2019 eyewear collection in particular is made without the use of these fossil
fuels, replacing harmful Diethyl Phthalate—derived from petroleum—with innovative bio-acetate.
Made from responsibly harvested wood pulp, this is a natural, renewable and biodegradable
alternative that is better for our ecosystem and the environment. One of the many steps Stella
is taking to cut down on plastics.
CLICK
IMAGE!
The 2019 Stella McCartney Bio-Acetate Eyewear campaign film is a tongue-in-cheek perspective on fossil
fuels with a serious sustainable message.
Progress . . .
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