Stella McCartney Brand Book

STELLA McCARTNEY
COLORIFIX DRESS
EST. 2018
Stella McCartney donated another one of her designs, an organic
cotton dress from the Summer 2018 collection, to the
Victoria and Albert Museum. This dress is now a collaboration
between Stella McCartney and Colorifix and became known
as the Colorifix Dress. This design was one of the first to be
sustainably dyed using Colorifix technique which combines
engineered microorganisms and DNA. By isolating the DNA
that creates colour in nature. The DNA is transferred into a
microorganism (a form of bacteria) and the microorganism is
then used to transfer the colour onto a fabric. As a result, Colorifix
use 10 times less water than traditional dyeing processes
and do not use heavy metals, organic solvents or acids.
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IMAGE!
The future of fashion: Colorifix film. Released April 18, 2018 by the
Victoria and Albert Museum.
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