Stella McCartney Brand Book
STELLA McCARTNEYSTELLA McCARTNEYDESIGNER“Stella’s style has been influentialbecause she is her customer,” Tom Fordonce said of his younger colleague.And she obviously agrees: “I’m alwaysdesigning what I want to wear,” shetold Vogue in 2004. Some of her mostnoteworthy pieces include her Falabellabag, Elyse shoes, tailored suiting, andclassic pieces made with innovativeprocesses and materials.What McCartney has gravitated to over theyears is a mix of Savile Row tailoring, filmylingerie, sexy footwear—and a bit of slouch.As the daughter of a Beatle, McCartney mightbe rock royalty, but neither she nor her clothinghas ever stood on ceremony. “It’s not aboutwhat it looks like in the studio or on the runway,”the designer told WWD. “It’s what itlooks like on a real person that matters. Thatisn’t easy, but it’s what’s fun.”44
DESIGNTHE FALABELLA BAGEST. 2010The 100% vegan Falabella bag was launchedas part of Stella’s AW10 collection and, in ashow of serious sartorial staying power, is nowarguably the most popular non-leather handbagstyle of all time.Loved from everyone from Kate Moss to Rihanna,it’s the rock n roll luxe vibes make itan enduring classic.Images: (Stella McCartney, 2020).45
- Page 3: BY SHAUNA CURRAN
- Page 7 and 8: TABLE OF CONTENTS8-419141927293042-
- Page 9 and 10: ABOUTSTELLA McCARTNEYAGENT OF CHANG
- Page 11 and 12: ABOUTNicole Rycroft, Canopy’s exe
- Page 13 and 14: “THE STARTING POINT IS NOT DESIGN
- Page 15 and 16: ABOUTIs Stella McCartney the Queen
- Page 17 and 18: CIRCULARITY CIRCULARITY CIRCULARITY
- Page 19 and 20: SUSTAINABILITYSTELLA McCARTNEYEVERY
- Page 21 and 22: SUSTAINABILITYgive incentives to ne
- Page 23 and 24: SUSTAINABILITYAmber Valetta for Ste
- Page 25 and 26: SUSTAINABILITYStella McCartney Wint
- Page 27 and 28: SUSTAINABILITYSTELLA McCARTNEYACTIV
- Page 29 and 30: SUSTAINABILITYGET INVOLVED!WHAT WIL
- Page 31 and 32: SUSTAINABILITYSTELLA McCARTNEY: INN
- Page 33 and 34: SUSTAINABILITYBolt Threads Mushroom
- Page 35 and 36: SUSTAINABILITYMICROSILKMICROSILKSte
- Page 37 and 38: SUSTAINABILITYBIODEGRADABLE DENIMBI
- Page 39: SUSTAINABILITYRE-ENGINEERED CASHMER
- Page 42 and 43: STELLA McCARTNEY“IF I DON’T DES
- Page 46 and 47: STELLA McCARTNEYELYSE SHOESEST. 201
- Page 48 and 49: STELLA McCARTNEYCOLORIFIX DRESSEST.
- Page 52 and 53: STELLA McCARTNEYSTELLA McCARTNEYPRE
- Page 54 and 55: STELLA McCARTNEY54
- Page 56 and 57: STELLA McCARTNEY“IT’S NOT ABOUT
- Page 58 and 59: STELLA McCARTNEYWE ARE THEWhat woul
- Page 60 and 61: LARGE OUTSIDE FORCES. BUT RECOGNIZI
- Page 62 and 63: STELLA McCARTNEYImage above: Stella
- Page 64 and 65: STELLA McCARTNEYBUY A BRA. DONATE A
- Page 67 and 68: Stella McCartney 2019 Breast Cancer
- Page 69 and 70: CIRCULARITY“BY ENSURING THAT OUR
- Page 71 and 72: CIRCULARITYStella McCartney Spring/
- Page 73 and 74: CIRCULARITY73
- Page 75 and 76: CIRCULARITYProgress . . .75
- Page 77 and 78: CIRCULARITYStella McCartney Sustain
- Page 79 and 80: CIRCULARITYEthical warrior, Stella
- Page 81 and 82: CIRCULARITYCLICKIMAGE!Stella McCart
- Page 83: CIRCULARITYFollow hooves up the hil
- Page 87 and 88: REFERENCESStella McCartney. (n.d.).
- Page 90: GIF by Maxwell Paternoster for Stel
DESIGN
THE FALABELLA BAG
EST. 2010
The 100% vegan Falabella bag was launched
as part of Stella’s AW10 collection and, in a
show of serious sartorial staying power, is now
arguably the most popular non-leather handbag
style of all time.
Loved from everyone from Kate Moss to Rihanna,
it’s the rock n roll luxe vibes make it
an enduring classic.
Images: (Stella McCartney, 2020).
45
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