Stella McCartney Brand Book

SUSTAINABILITY
RE-ENGINEERED CASHMERE
RE.VERSO
Cashmere is one of the most valuable natural materials in fashion
and Stella McCartney is helping to protect the future of
this incredible material by redefining ‘waste’.
With one decision, Stella McCartney reduced their environmental
impact related to cashmere by an incredible 92% (calculated
using the EP&L) by stopping use of virgin cashmere.
Stella McCartney’s knitwear collections are made from Re.Verso,
recycled cashmere made from post-factory cashmere waste
in Italy. This re-engineered cashmere offers the same soft, insulating
qualities as cashmere – just without the environmental
impact associated with animal rearing.
Re.Verso is the first and only platform for re-engineering cashmere
materials for fashion. Cashmere waste from factories is
sorted by hand, which requires a skilled touch to identify the
difference between a variety of different fibres. As the majority
of Re.Verso yarns are not re-dyed, the materials are sorted by
colour and fibre, before being sent for testing to ensures fibre
content and chemical safety. Re.Verso is also GRS (Global
Recycling Standard) certified which ensure that all of the recycling
steps are traceable and verified.
By using this material, Stella McCartney demonstrates their
commitment to making fashion circular, which means an industry
that is restorative and regenerative by design.
Stella McCartney for Net-a-Porter.
Progress . . .
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