Stella McCartney Brand Book
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
SUSTAINABILITY
STELLA McCARTNEY: INNOVATOR
Bio-engineered spider silk. Mushroom leather. Recycled
ocean plastics. Stella McCartney is designing the future
of clothing and the future of sustainable companies.
RE-INVENTING THE BASE
McCartney says “my intention is to create real change in an
industry that desperately needs it”. Looking ahead at the future
of fashion, McCartney collaborates with organizations like Bolt
Threads, an American biotechnology company creating the
next generation of advanced sustainable materials, and Candiani,
an Italian-based denim manufacturer known as one of
the greenest textile companies, to develop eco and sustainable
materials through technology. All of Stella McCartney’s designs
begin with materials, the following are some of her most
innovative and industry-changing materials to date.
31