Stella McCartney Brand Book
STELLA McCARTNEY“HERE & ONLY HERE WE ARE HOME”CLICKIMAGE!Stella McCartney Winter 2019 Campaign Film. Narrated by Jane Goodall with powerful words by author Jonathan SafranFoer. Starring a cast of change agents, including Extinction Rebellion and Amber Valetta, it’s a call for positive planetarychange from the beautiful Welsh coast. In a time of climate crisis, action is more important than ever.Director: Johnny DufortDOP: Deepa KeshvalaHair: Gary GillMake-up: Thomas De Kluyver28
SUSTAINABILITYGET INVOLVED!WHAT WILL YOU DO TODAY?#StellaMcCartneyTodayForTomorrowWE’RE INCREDIBLY EXCITED TO BE LAUNCHING THE FIRST EVERSTELLA McCARTNEY TODAY FOR TOMORROW AWARD, CHAMPI-ONING THE NEXT GENERATION OF YOUNG ACTIVISTS IN OURONGOING FIGHT AGAINST THE CLIMATE CRISIS.Of course, the collection itself is was muchof a commitment to change as the campaign.Up-cycled rainbow dresses made from archivalfabric and horse-print jacquard dresses madewith sustainable viscose all feature, while alldenim is made with organic cotton. Sunglassesare made from the brand’s biodegradablebio-acetate and micro bags from ECONYL®regenerated nylon.Tori Tsui, a wildlife photographer and XRrepresentative who models in the campaign,tells Vogue, “I think there is a mutual understandingbetween Extinction Rebellion’s boycotton fashion and what Stella is trying toachieve,”. “She understands the climate crisisand why people are frustrated [with the statusquo]. What the boycott is meant to do is tellthe story of an emergency. We know it won’tbe realistic for everyone [to stop shopping],but if you can’t boycott fashion entirely, buysustainable. If you can’t go vegan, try to eatless meat. If you can’t stop flying, then offsetyour emissions,” she continues. “People likeStella are achieving a lot just by making theseideas more mainstream.”“Stella is using her platform to give us a platform,and that’s creating a conversation,” addsSara Arnold, an XR coordinator whose resumeincludes positions at luxury fashion houses.“That’s the great thing the fashion industrycan do—it’s one of the most polluting industriesin the world, but it’s also one of the mostinfluential. There are limitations on what itcan do [to address climate change], but I don’tthink there are limitations on how you can usethat platform.”OUR SUMMER 2020 RUNWAY SHOW IS COMING UP ON SEPTEM-BER 30TH IN PARIS, AND WE WANT USE IT AS A MOMENT TOTALK ABOUT ALL OF THE INSPIRING ACTIVISM TAKING PLACEACROSS THE WORLD RIGHT NOW. THE AMOUNT OF YOUNGPEOPLE WHO ARE FIGHTING FOR THE FUTURE OF OUR PLANETHAS MOVED STELLA, WHICH IS WHY SHE IS LAUNCHING HERFIRST EVER AWARD TO CELEBRATE A NEW GENERATION OFCHANGE AGENTS AND ECO-WARRIORS UNDER 25 WHO AREKICKING ASS FOR MOTHER EARTH.THE WINNER OF THE AWARD WILL RECEIVE A MENTORSHIPPROGRAMME WITH A MEMBER OF THE TEAM AT STELLA McCA-RTNEY HQ AND A DONATION TO THE ECO OR ANIMAL WEL-FARE CHARITY OF THEIR CHOOSING, AS WELL AS IMPORTANTRECOGNITION FOR THEIR VITAL WORK. BUT THIS IS NOT JUSTABOUT AN AWARD. IT’S ABOUT ALL OF US COMING TOGETHERLIFT UP EVERY SINGLE PERSON WHO IS MAKING A CHANGE.EVERY ACTION COUNTS!ALL YOU HAVE TO DO TO TAKE PART IS UPLOAD A VIDEOTO INSTAGRAM NOMINATING YOUR CHOSEN PERSON USING#STELLAMcCARTNEYTODAYFORTOMORROW AND TELL US WHYTHAT PERSON IS SO SPECIAL. BE SURE TO TAG THEM SO WECAN FIND THEM.THE WINNER WILL BE ANNOUNCED SOON, AND WILL BEJUDGED BY A PANEL OF INSPIRATIONAL PEOPLE. STAY TUNEDFOR MORE!29
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- Page 9 and 10: ABOUTSTELLA McCARTNEYAGENT OF CHANG
- Page 11 and 12: ABOUTNicole Rycroft, Canopy’s exe
- Page 13 and 14: “THE STARTING POINT IS NOT DESIGN
- Page 15 and 16: ABOUTIs Stella McCartney the Queen
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- Page 19 and 20: SUSTAINABILITYSTELLA McCARTNEYEVERY
- Page 21 and 22: SUSTAINABILITYgive incentives to ne
- Page 23 and 24: SUSTAINABILITYAmber Valetta for Ste
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- Page 27: SUSTAINABILITYSTELLA McCARTNEYACTIV
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- Page 33 and 34: SUSTAINABILITYBolt Threads Mushroom
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- Page 37 and 38: SUSTAINABILITYBIODEGRADABLE DENIMBI
- Page 39: SUSTAINABILITYRE-ENGINEERED CASHMER
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- Page 46 and 47: STELLA McCARTNEYELYSE SHOESEST. 201
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- Page 62 and 63: STELLA McCARTNEYImage above: Stella
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- Page 67 and 68: Stella McCartney 2019 Breast Cancer
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STELLA McCARTNEY
“HERE & ONLY HERE WE ARE HOME”
CLICK
IMAGE!
Stella McCartney Winter 2019 Campaign Film. Narrated by Jane Goodall with powerful words by author Jonathan Safran
Foer. Starring a cast of change agents, including Extinction Rebellion and Amber Valetta, it’s a call for positive planetary
change from the beautiful Welsh coast. In a time of climate crisis, action is more important than ever.
Director: Johnny Dufort
DOP: Deepa Keshvala
Hair: Gary Gill
Make-up: Thomas De Kluyver
28
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