Stella McCartney Brand Book

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STELLA McCARTNEYadjective [cru·el·ty·free]CRUELTY-FREEDeveloped without being tested on animals.VEGAN DESIGNER STELLA McCARTNEY LAUNCHES NEW CRUELTY-FREE COLLECTIONAt Stella McCartney this means: no leather, no fur, no skins, no feathers. Even the glues usedin their shoes or bags does not come from animal origins.Their products are not tested on animals. COTY produce vegan perfumes as a licensee of StellaMcCartney beauty products. They follow and respect a very strict ethical charter. All theirfragrances are vegan friendly, which means that no ingredient is tested on animals or comesfrom animal origins, including bees.Stella McCartney stands by their ethics regarding animal testing. That’s why we they do notsell their fragrances in China where government regulations require animal testing. They hopethat by promoting these values other fragrance licensees of COTY will follow and say no toanimal testing.16
CIRCULARITY CIRCULARITY CIRCULARITY CIRCULARITYCIRCULARITY CIRCULARITY CIRCULARITY CIRCULARITYCIRCULARITY CIRCULARITY CIRCULARITY CIRCULARITYCIRCULARITY CIRCULARITY CIRCULARITY CIRCULARITYCIRCULARITY CIRCULARITY CIRCULARITY CIRCULARITYABOUTCIRCULARITYadjective [sur·kyuh·larr·uh·tee]A circular economy is based on the principles of designing outwaste and pollution, keeping products and materials in use,and regenerating natural systems.Stella McCartney and Adidas unveil circular garments17
Page 3: BY SHAUNA CURRAN
Page 7 and 8: TABLE OF CONTENTS8-419141927293042-
Page 9 and 10: ABOUTSTELLA McCARTNEYAGENT OF CHANG
Page 11 and 12: ABOUTNicole Rycroft, Canopy’s exe
Page 13 and 14: “THE STARTING POINT IS NOT DESIGN
Page 15: ABOUTIs Stella McCartney the Queen
Page 19 and 20: SUSTAINABILITYSTELLA McCARTNEYEVERY
Page 21 and 22: SUSTAINABILITYgive incentives to ne
Page 23 and 24: SUSTAINABILITYAmber Valetta for Ste
Page 25 and 26: SUSTAINABILITYStella McCartney Wint
Page 27 and 28: SUSTAINABILITYSTELLA McCARTNEYACTIV
Page 29 and 30: SUSTAINABILITYGET INVOLVED!WHAT WIL
Page 31 and 32: SUSTAINABILITYSTELLA McCARTNEY: INN
Page 33 and 34: SUSTAINABILITYBolt Threads Mushroom
Page 35 and 36: SUSTAINABILITYMICROSILKMICROSILKSte
Page 37 and 38: SUSTAINABILITYBIODEGRADABLE DENIMBI
Page 39: SUSTAINABILITYRE-ENGINEERED CASHMER
Page 42 and 43: STELLA McCARTNEY“IF I DON’T DES
Page 44 and 45: STELLA McCARTNEYSTELLA McCARTNEYDES
Page 46 and 47: STELLA McCARTNEYELYSE SHOESEST. 201
Page 48 and 49: STELLA McCARTNEYCOLORIFIX DRESSEST.
Page 52 and 53: STELLA McCARTNEYSTELLA McCARTNEYPRE
Page 54 and 55: STELLA McCARTNEY54
Page 56 and 57: STELLA McCARTNEY“IT’S NOT ABOUT
Page 58 and 59: STELLA McCARTNEYWE ARE THEWhat woul
Page 60 and 61: LARGE OUTSIDE FORCES. BUT RECOGNIZI
Page 62 and 63: STELLA McCARTNEYImage above: Stella
Page 64 and 65: STELLA McCARTNEYBUY A BRA. DONATE A
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Stella McCartney 2019 Breast Cancer
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CIRCULARITY“BY ENSURING THAT OUR
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CIRCULARITYStella McCartney Spring/
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CIRCULARITY73
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CIRCULARITYProgress . . .75
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CIRCULARITYStella McCartney Sustain
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CIRCULARITYEthical warrior, Stella
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CIRCULARITYCLICKIMAGE!Stella McCart
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CIRCULARITYFollow hooves up the hil
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REFERENCESStella McCartney. (n.d.).
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GIF by Maxwell Paternoster for Stel
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