May June 2020 Marina World

INTELLIGENT MARINA SYSTEMS
home which has been terrific for the
health and freedom of our staff whilst
staying engaged with our existing and
prospective customers,” says Scott
Marshall, general manager, Breakwater
Marina, Queensland.
Moments of truth on a typical day in
most marinas managed remotely start
when new or existing customers visit.
Marina staff essentially respond a few
days before the customer is expected
to arrive, adopting all necessary new
social distancing measures. An auto
email is sent to the customer with a
myMarina registration link. The customer
can view the berth on the marina map
and once docked, just clicks on the
check-in button. A meter is automatically
assigned to the berth and notification is
sent to marina staff to advise that the
customer has docked and checked-in.
This allows staff to click on the berth
(web or app) to view a live feed of the
camera that covers the specific berth
to check that the customer has docked
in the correct place. Staff then call the
customer to welcome him and advise
on where he can pick up his preprogrammed
access fob. This can be
located in a secure lock box near the
gate of the jetty or potentially on the
pedestal next to the berth. The customer
can always check information about
available services in the myMarina
app. Delivery orders for restaurant or
chandlery items can be placed and
automatically invoiced to account.
World class service provider Gold
Coast City Marina & Shipyard (GCCM)
has also automated the majority of
its manual operational processes via
Marina Master. “The Marina Master
team know their business well which
helps with timely updates and system
developments that we can efficiently roll
out to benefit the customer experience,”
says general manager Luke McCaul.
Marina Master has also made a
breakthrough on the other side of the
Pacific Ocean – in North America.
Ocean Havens, a group of marinas
in the New England area, has taken
charge of implementing the latest state
of the art modules to manage marinas
remotely. The marina group is forwardthinking
and its main objective was to
automate reservations management,
eliminate dependence upon individuals
and to provide all functionalities on
mobile devices. “We wanted that the
Out on the water: the Marina Master team
has 28 years of experience in developing
marina management software and shares a
love of the open sea.
system could be as “future proof” and
flexible as possible and the Marina
Master program has exceeded in all our
expectations,” says regional manager
Kevin Lussier CMM.
It’s also all ‘app-ening’ in Europe
where Marina Master is helping to
boost marina management intelligent
solutions at D-Marin Portonovi Marina,
Montenegro. “We implemented Marina
Master [just a short] while ago but
already see its huge advantages. The
reliability and Smart specifications are
making remote controlling very simple.
Everything is just a click away and very
easy to access. This software gives us
an opportunity to interact with customers
through CRM, and to refine internal
communications,’’ says manager Nikola
Banovic, CMM.
Consulting approach
Marina Master’s agile support
and development team is guided
by professionalism and expert
knowledge. Benefiting from 28 years
of experience in providing advanced
marina management software solutions
worldwide, the team sees consulting
as an important part of implementation
and support. “We always listen to each
customer’s need and utilise requests
to create a custom-tailored solution,”
Pavlovic confirms. Consulting on best
practices in marinas worldwide is also
undertaken via the Marina Master
Academy, which is currently conducting
a free webinar series on ‘How to
Manage a Marina from Home’.
“Every experience with our customer
is a goldmine for our strategy,” says
Marina Master president and owner,
Tone Britovsek.
www.marina-master.com
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