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INTELLIGENT MARINA SYSTEMS<br />
Riding a new industry wave:<br />
managing from home with<br />
<strong>Marina</strong> Master<br />
<strong>Marina</strong> Master’s intelligent systems, designed specifically for marinas, are<br />
changing the way they are operated. The company’s cloud based platforms<br />
and agile development processes are helping marinas to stay ahead of the<br />
game.<br />
Changing tides<br />
The ongoing COVID-19 pandemic<br />
has forced many marina operators<br />
to manage properties from home.<br />
Luckily, some countries and regions<br />
are already recovering as this issue<br />
of <strong>Marina</strong> <strong>World</strong><br />
is being finalised.<br />
<strong>Marina</strong>s are already<br />
welcoming new and<br />
existing boaters<br />
while implementing<br />
all necessary<br />
social distancing<br />
precautions.<br />
Necessary changes<br />
have had a positive<br />
effect as well,<br />
as businesses<br />
have honed their<br />
operations by<br />
making use of<br />
advanced digital<br />
solutions.<br />
Boaters around<br />
the world have embraced a new reality<br />
by utilising mobile apps. They are eager<br />
to use personalised and automated<br />
solutions that enable them to monitor,<br />
dock on their own and review their<br />
statements on the go. <strong>Marina</strong>s are<br />
also aware that swift and regular<br />
communication between staff and<br />
customers significantly improves long<br />
term customer relationships.<br />
<strong>Marina</strong> Master systems enable<br />
owners, managers and staff members<br />
to manage a marina from home.<br />
Boaters can use my<strong>Marina</strong> mobile<br />
app to communicate with the marina,<br />
book a berth, pay invoices and review<br />
statements anywhere and anytime.<br />
“Visiting a marina shouldn’t be just an<br />
urgent duty to find a berth, fill up fuel<br />
and water tanks, but an unforgettable<br />
holiday experience,” says <strong>Marina</strong><br />
Master CEO Vesna Pavlovic.<br />
A leap forward for all<br />
<strong>Marina</strong> owners and managers take<br />
advantage of having complete control<br />
and management capabilities in their<br />
home office. The personalised <strong>Marina</strong><br />
Master interface can be adapted and<br />
customised for every marina, shipyard,<br />
boatyard and dry storage facility,<br />
enabling the user to inspect marina<br />
property in real time, manage berth<br />
occupancy, reservations, invoicing<br />
and agreements on a mobile app.<br />
By automating and streamlining<br />
the processes marinas increase<br />
productivity and income.<br />
<strong>Marina</strong> staff benefit from having a<br />
complete real time overview of customer<br />
data, reservations, notes, alarms and<br />
task management. All communication<br />
via app, email or text message is done<br />
on a single platform and is saved on a<br />
customer’s CRM tab. Enquiries, quotes,<br />
invoicing and contract signature are<br />
processed swiftly with a few taps on<br />
a smart device. <strong>Marina</strong> surveillance<br />
and dock walks are done automatically<br />
– either by CCTV or by using dock<br />
sensors. Customers can check in and<br />
plug in to shore power on their own in a<br />
<strong>Marina</strong> Master smart marina.<br />
As these time-consuming tasks<br />
are now automated and controlled<br />
remotely, marina staff can finally tend<br />
to their main objective: taking care of<br />
customers by supplying customised<br />
services and products. This is of the<br />
utmost importance in order to gain loyal<br />
and valuable customers.<br />
As a result, boaters have<br />
improved boating experience<br />
through the peace of mind of<br />
knowing that their expectations<br />
will be met. They are free and<br />
flexible in ordering services<br />
from the comfort of their boat<br />
or home.<br />
It’s all ‘app-ening’ in<br />
marinas<br />
Soldiers Point <strong>Marina</strong> in<br />
New South Wales was the<br />
first marina in Australia to<br />
implement <strong>Marina</strong> Master and<br />
take advantage of remote<br />
facility management. This has<br />
paid dividends in the current<br />
climate. “The <strong>Marina</strong> Master<br />
solution enabled our key office<br />
staff to work from home, keeping them<br />
safe during this difficult time while<br />
still ensuring the marina is running as<br />
normal. The software not only improves<br />
the day to day operations but is saving<br />
us thousands of dollars a year in<br />
operational costs,” says Soldiers Point<br />
marina manager Darrell Barnett CMM.<br />
Communicating and managing marina<br />
services remotely not only helps the<br />
owners but also the marina customers.<br />
“The <strong>Marina</strong> Master platform has<br />
driven the professional perception our<br />
customers have of our business through<br />
the innovative use of technology. This<br />
has been absolutely central to our ability<br />
to operate the marina remotely and<br />
without interruption during the current<br />
COVID-19 pandemic. Everything from<br />
responding to berth enquiries to billing<br />
runs and back-end financial reporting<br />
we’ve been able to facilitate from<br />
44<br />
www.marinaworld.com - <strong>May</strong>/<strong>June</strong> <strong>2020</strong>
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