Ultimate Jet #73 - Phenom 300E Flight Test

Business aviation has always been
able to cope with the various crisis
that have crossed its young history.
Even at the lowest point in business
aviation, we have always seen
signs of a medium-term post-crisis recovery. The
unprecedented nature of this specific recovery, which
was health-related even before it was economic, is
more pernicious.
Indeed, it is difficult to assess what the medium
and long-term consequences will be on the world
economy and on the aeronautic sector in particular.
Based on the various travel restrictions, the industry
has now encountered some new competition: videoconferencing.
On one hand, it has allowed the world
to continue to maintain a semblance of economy
and connection between people; the emancipation
of this industry has also made a large number of
companies reflect on their working methodologies.
Less travel, lower costs, and a better carbon footprint
for the planet, an almost perfect recipe, where all the
ingredients seem to be working to minimize the use of
transport, and in particular air travel. This would work,
however, our DNA and need for physical encounters
limit this possibility.
After
Covid
The post-Covid world may be
different for everyone in the
business community. Nevertheless,
faced with the rise in the power
and use of video conferencing
technology, in addition to the bewildered commercial
aviation sector that continues to struggle to catch its
breath, we believe that business aviation could find a
second wind, with a new appeal to a clientele that had
set aside the use of private jets. Finally putting to rest
its’ negative image, as a luxury means of travel, as
opposed to a true working tool. As Xavier Joussaume,
CEO of FlyOps, points out in his article published in
this issue, «Business Aviation has the essential assets
to survive, adapt, and no doubt reinvent travel».
With this optimism and after several months of
confinement, Ultimate Jet has now embarked on
its own evolution by developing a new all-digital
magazine. A need to reinvent itself, which allows us
to bring you a new media, richer in content and more
interactive, in order to discover business aviation
from a new angle.
Happy reading to all of you, take care of yourself.
Ultimate Jet I 1