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Lay an Egg and Make Chicken Soup: The Holistic Innovation Process
from Concept to Market Expansion
BOOK DETAIL
Paperback: 376 pages Publisher: CXO360 (April 22, 2019) Language: English ISBN-10: 0578498197 ISBN-13: 978-0578498195 Product
Dimensions: 5.5 x 1 x 8.5 inches Shipping Weight: 1.2 pounds (View shipping rates and policies) Customer Reviews:
Book Description
A practical guide for the many moving parts and potential blind spots in commercializing new products and services. It covers dozens of
frequently overlooked innovation vulnerabilities.