GSM-OtherLevels Webinar Brochure
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Today’s<br />
speakers<br />
Moderator:<br />
Brendan O’Kane<br />
CEO<br />
<strong>OtherLevels</strong><br />
Josh Linforth<br />
Commercial Director<br />
Genius Sports Media<br />
Tom Washington<br />
Marketing Director<br />
Genius Sports Group<br />
brendan.okane@otherlevels.com<br />
josh.linforth@geniussportsmedia.com<br />
tom.washington@geniussports.com
About<br />
Genius Sports Media<br />
Genius Sports Group is the global leader in live sports<br />
data capture and distribution, working in partnership<br />
with 750 sports, betting and media organisations around<br />
the world.<br />
Genius Sports Media, one of the Group’s three divisions,<br />
offers next generation content and marketing services<br />
developed specifically for sports and gaming brands,<br />
powered by the fastest, most reliable data on the planet.<br />
We are the evolution of the past 10 years of customer<br />
data analytics, programmatic media buying know-how,<br />
and live sports data expertise.
About<br />
<strong>OtherLevels</strong><br />
<strong>OtherLevels</strong> was established to help businesses build<br />
stronger relationships with their web and mobile users<br />
through its digital marketing platform. The <strong>OtherLevels</strong><br />
platform is customer-centric, cloud-based technology,<br />
designed to help businesses deliver contextually<br />
relevant marketing to their customers.<br />
We achieve this through a combination of powerful<br />
segmentation, messaging across a variety of channels,<br />
location-awareness, as well as event-driven and<br />
intelligent, predictive delivery.
The challenge<br />
and the opportunity<br />
When live sport returns, the noise level within the sports betting<br />
industry is going to be louder than ever. That’s why in order to<br />
succeed, marketers will need to hit the ground running with pace,<br />
precision and agility, in order to capitalize on what is likely to be an<br />
unparalleled demand for fan engagement. We will cover:<br />
With recent living disruptions, sports bettors have developed new<br />
playing routines. This webinar will provide insight into how to reestablish<br />
and re-affirm brand loyalty and player retention, as well as<br />
how to maximize the marketing opportunity for operators when sport<br />
returns, through a combination of messaging advertising channels.
Changing fixtures and<br />
the impact of Covid-19
The rise in<br />
digital consumption<br />
Source: Statista<br />
60%<br />
50%<br />
40%<br />
48%<br />
30%<br />
39%<br />
40%<br />
32%<br />
28%<br />
20%<br />
10%<br />
0%<br />
News Live TV Streaming Social Media Facebook
geniussportsmedia.com<br />
otherlevels.com
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