Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Page 4 Holliston Local Town Pages www.localtownpages.com June 2020
HCAT
continued from page 1
on an initiative to remind residents
that many businesses in town are
still operating, if not with curbside
service, remotely. Their patronage
could be a lifeline for local entrepreneurs.
“They’re part of the fabric
of Holliston, and in the wake of
Covid-19, they could potentially
lose quite a lot of business,” says
John Drohan, HCAT board member.
HCAT, he says, which enjoys
a strong following on social media
outlets like Facebook, recognizes
how important these businesses are
to town. It created #HollistonTogether,
which will include a series
of public service announcements
(PSA’s) to promote retailers, service
providers, restaurateurs and others
who have set up shop in Holliston.
As HCAT put in an email to
town businesses and entities, “The
campaign will involve a series of
public service announcements
(PSA) for specific sectors of the different
businesses (gifts, food, restaurants,
services etc.) so as not to leave
anyone out. We will go to businesses
and have brief interviews
with owners and get video footage
and edit it into a short 60 second
PSA. The idea is to try to make as
many of these as possible so they
can run perpetually on HCAT as
well as on any social media. The
concept is that we - meaning the
entire town - (HCAT, businesses,
groups, residents and possibly even
the town itself) promote and sustain
the movement. We all know that
supporting local business is important,
however now it has become
critical to the survival of the cornerstone
of our community.
This is not only for the brick
and mortar businesses but ANY-
ONE who has a business based out
of Holliston.”
“We’ll produce PSA’s in groups
– people that sell gifts, people that
serve food, people that provide
service, like dentists and chiropractors.
We want to try to move on
this quickly, because time is of the
essence,” says Drohan, who likens
the effort to Disney Channel-style
commercials a series of those to try
to include all Holliston businesses.
We’re not doing it as advertising.
We just want to make people aware
they’re there as a reminder and encouragement
to shop locally.”
Pilot one, says Drohan, will include
“all the tchotchke places that
sell little gifts, like the Grapevine,
Fiske’s, Holliston Antiques, the
message being these guys are open
and don’t worry, they’ll be social
distancing and taking all the precautions.
The ones that I’ll do in
the first round – they will be open.
The goal is to get everybody. We
don’t want to leave any Hollistonbased
business out.”
Drohan envisions engaging the
Town in the effort, which will include
lawn and storefront signs with
the #HollistonTogether hashtag
and a logo created by Bruce Gilfoy,
HCAT Director.
“Basically, we want to help out
the community as much as possible,”
says Gilfoy, who explains that
the concept arose from a brainstorming
Zoom meeting with local
merchants put together by Mary
Greendale. “The main thing that
HCAT can do is off these services
to these businesses at no charge.”
Gilfoy is also working on doing
short tours of businesses narrated
by the owners as part of a separate
programming, separate from but
related to the #HollistonTogether
PSAs.
“We’re willing to profile them,
almost like a virtual tour of their
store,” says Gilfoy. “That’s what
cable access is all about, helping
out the community. I think a lot of
businesses will take advantage of
it.”
Contact him directly if you
would like to schedule one of these
at bruce@hcattv.org.
At Holliston Local Town Pages mid-
May deadline, the effort was gearing
up quickly to shoot the pilot on
gift shops by the end of the third
week of May, with Drohan confident
HCAT’s editor had the skills
to turn the media pieces around
quickly for airing.
Run Your Ads
With Us! Call Jen
(508) 570-6544
localtownpages
Published Monthly
Mailed FREE to the
Community of Holliston
Circulation: 5,893
households & businesses
Publisher
Chuck Tashjian
Editor
J.D. O’Gara
Send Editorial to:
editor@hollistontownnews.com
Advertising Sales Manager
Jen Schofield
508-570-6544
Production & Layout
Michelle McSherry
Advertising Department
508-570-6544
jenschofield@localtownpages.com
Ad Deadline is the
15th of each month.
Localtownpages assumes
no financial liability for errors
or omissions in printed
advertising and reserves the
right to reject/edit advertising
or editorial submissions.
© Copyright 2020 LocalTownPages
Annual Holliston Town Election Postponed
to June 23
Reduced Hours, Noon – 4 p.m.
Vote early by mail!
Visit
https://www.townofholliston.us/sites/hollistonma/files/
uploads/2020-municipal-earlyballot-application.pdf
to download
an application.
Eligibility
Any registered voter may request
an early ballot for a local
election being held on June 23,
2020.
Completing the
Application
1. Voter Information – Provide
your name, legal voting
address, and date of birth.
Telephone number and e-
mail address are optional
fields.
2. Ballot Information – Provide
the address where you
want the ballot mailed.
3. Special Circumstances – If
you are assisting a voter in
completing this application,
complete this section.
12 Concord St Holliston, MA
Phone Orders 774-233-1966
Pizza | Paninis | Subs | Sandwiches
Burritos | Tacos | Salads
GRAB -N- GO SPECIALS
The Corner Market
Cornering the Market....on DELICIOUS!
Curbside Pick Up
WE DELIVER to Holliston, Hopkinton & Ashland
7 Days a week!
4. Sign your name. If you require
assistance in signing
the application, you may
authorize someone to sign
your name in your presence.
That person must complete
the assisting person’s information
in signing the application,
you may authorize
someone to sign your name
in your presence. That person
must complete the assisting
person’s information
in Section 3.
Submitting the Application
Send the completed application
to the Town Clerk’s Office
by either mail or email. Applications
can be mailed or handdelivered
to the Town Clerk's
Office, 703 Washington Street,
Holliston, MA 01746 or dropped
in the side door lock box at Town
Hall. Applications may also be
submitted electronically by fax or
e-mail, as long as your signature
is visible to fitzgeraldd@holliston.
k12.ma.us.
Please allow ample mailing
time for this application and for
returning your ballot!
The deadline to apply for a
Ballot is Monday, June 22, 2020
by noon.
Find contact information for
local election officials at www.
sec.state.ma.us/ele or by calling
1-800-462-VOTE (8683).
Looking to advertise
your business?
Contact Jen: 508 570 6544
Jenschofield@localtownpages.com