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Holliston June 2020

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Page 4 Holliston Local Town Pages www.localtownpages.com June 2020

HCAT

continued from page 1

on an initiative to remind residents

that many businesses in town are

still operating, if not with curbside

service, remotely. Their patronage

could be a lifeline for local entrepreneurs.

“They’re part of the fabric

of Holliston, and in the wake of

Covid-19, they could potentially

lose quite a lot of business,” says

John Drohan, HCAT board member.

HCAT, he says, which enjoys

a strong following on social media

outlets like Facebook, recognizes

how important these businesses are

to town. It created #HollistonTogether,

which will include a series

of public service announcements

(PSA’s) to promote retailers, service

providers, restaurateurs and others

who have set up shop in Holliston.

As HCAT put in an email to

town businesses and entities, “The

campaign will involve a series of

public service announcements

(PSA) for specific sectors of the different

businesses (gifts, food, restaurants,

services etc.) so as not to leave

anyone out. We will go to businesses

and have brief interviews

with owners and get video footage

and edit it into a short 60 second

PSA. The idea is to try to make as

many of these as possible so they

can run perpetually on HCAT as

well as on any social media. The

concept is that we - meaning the

entire town - (HCAT, businesses,

groups, residents and possibly even

the town itself) promote and sustain

the movement. We all know that

supporting local business is important,

however now it has become

critical to the survival of the cornerstone

of our community.

This is not only for the brick

and mortar businesses but ANY-

ONE who has a business based out

of Holliston.”

“We’ll produce PSA’s in groups

– people that sell gifts, people that

serve food, people that provide

service, like dentists and chiropractors.

We want to try to move on

this quickly, because time is of the

essence,” says Drohan, who likens

the effort to Disney Channel-style

commercials a series of those to try

to include all Holliston businesses.

We’re not doing it as advertising.

We just want to make people aware

they’re there as a reminder and encouragement

to shop locally.”

Pilot one, says Drohan, will include

“all the tchotchke places that

sell little gifts, like the Grapevine,

Fiske’s, Holliston Antiques, the

message being these guys are open

and don’t worry, they’ll be social

distancing and taking all the precautions.

The ones that I’ll do in

the first round – they will be open.

The goal is to get everybody. We

don’t want to leave any Hollistonbased

business out.”

Drohan envisions engaging the

Town in the effort, which will include

lawn and storefront signs with

the #HollistonTogether hashtag

and a logo created by Bruce Gilfoy,

HCAT Director.

“Basically, we want to help out

the community as much as possible,”

says Gilfoy, who explains that

the concept arose from a brainstorming

Zoom meeting with local

merchants put together by Mary

Greendale. “The main thing that

HCAT can do is off these services

to these businesses at no charge.”

Gilfoy is also working on doing

short tours of businesses narrated

by the owners as part of a separate

programming, separate from but

related to the #HollistonTogether

PSAs.

“We’re willing to profile them,

almost like a virtual tour of their

store,” says Gilfoy. “That’s what

cable access is all about, helping

out the community. I think a lot of

businesses will take advantage of

it.”

Contact him directly if you

would like to schedule one of these

at bruce@hcattv.org.

At Holliston Local Town Pages mid-

May deadline, the effort was gearing

up quickly to shoot the pilot on

gift shops by the end of the third

week of May, with Drohan confident

HCAT’s editor had the skills

to turn the media pieces around

quickly for airing.

Run Your Ads

With Us! Call Jen

(508) 570-6544

localtownpages

Published Monthly

Mailed FREE to the

Community of Holliston

Circulation: 5,893

households & businesses

Publisher

Chuck Tashjian

Editor

J.D. O’Gara

Send Editorial to:

editor@hollistontownnews.com

Advertising Sales Manager

Jen Schofield

508-570-6544

Production & Layout

Michelle McSherry

Advertising Department

508-570-6544

jenschofield@localtownpages.com

Ad Deadline is the

15th of each month.

Localtownpages assumes

no financial liability for errors

or omissions in printed

advertising and reserves the

right to reject/edit advertising

or editorial submissions.

© Copyright 2020 LocalTownPages

Annual Holliston Town Election Postponed

to June 23

Reduced Hours, Noon – 4 p.m.

Vote early by mail!

Visit

https://www.townofholliston.us/sites/hollistonma/files/

uploads/2020-municipal-earlyballot-application.pdf

to download

an application.

Eligibility

Any registered voter may request

an early ballot for a local

election being held on June 23,

2020.

Completing the

Application

1. Voter Information – Provide

your name, legal voting

address, and date of birth.

Telephone number and e-

mail address are optional

fields.

2. Ballot Information – Provide

the address where you

want the ballot mailed.

3. Special Circumstances – If

you are assisting a voter in

completing this application,

complete this section.

12 Concord St Holliston, MA

Phone Orders 774-233-1966

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GRAB -N- GO SPECIALS

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WE DELIVER to Holliston, Hopkinton & Ashland

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4. Sign your name. If you require

assistance in signing

the application, you may

authorize someone to sign

your name in your presence.

That person must complete

the assisting person’s information

in signing the application,

you may authorize

someone to sign your name

in your presence. That person

must complete the assisting

person’s information

in Section 3.

Submitting the Application

Send the completed application

to the Town Clerk’s Office

by either mail or email. Applications

can be mailed or handdelivered

to the Town Clerk's

Office, 703 Washington Street,

Holliston, MA 01746 or dropped

in the side door lock box at Town

Hall. Applications may also be

submitted electronically by fax or

e-mail, as long as your signature

is visible to fitzgeraldd@holliston.

k12.ma.us.

Please allow ample mailing

time for this application and for

returning your ballot!

The deadline to apply for a

Ballot is Monday, June 22, 2020

by noon.

Find contact information for

local election officials at www.

sec.state.ma.us/ele or by calling

1-800-462-VOTE (8683).

Looking to advertise

your business?

Contact Jen: 508 570 6544

Jenschofield@localtownpages.com

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