OPEN 2
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
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The fastest way to transfer money<br />
Western Union<br />
...<br />
ADVERTISER<br />
Western Union<br />
PRODUCT<br />
Financial Services<br />
MEDIA<br />
Billboard<br />
AGENCY<br />
McCann Worldgroup<br />
Roadside billboards en-route to Western Union<br />
money transfer outlets featured currencies,<br />
which used faces from international banknotes<br />
that changed as the driver drove past, to remind<br />
them that the Western Union money transfer<br />
service changes currency instantly.<br />
COUNTRY<br />
India<br />
YEAR<br />
2012<br />
View campaign video.<br />
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