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OPEN 2

The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.

The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.

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Kettle Chunky<br />

Snack Brands Australia<br />

...<br />

ADVERTISER<br />

Snack Brands Australia<br />

PRODUCT<br />

Confectionery & Snacks<br />

MEDIA<br />

Retail & Lifestyle<br />

AGENCY<br />

BANJO<br />

Over 60 shopping centre advertising panels<br />

were converted into gigantic packets of chips,<br />

some of which had sound, to promote the new<br />

Kettle Chunky chip range. When shoppers<br />

walked past a panel, the movement triggered<br />

the sound of someone chomping on the chunky<br />

chips followed by a “that’s crunchy” voice over.<br />

COUNTRY<br />

Australia<br />

YEAR<br />

2013<br />

87 /

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