OPEN 2
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
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Luna Corona<br />
Corona Extra<br />
...<br />
ADVERTISER<br />
Corona Extra<br />
PRODUCT<br />
Alcoholic Beverages<br />
MEDIA<br />
Billboard<br />
AGENCY<br />
Cramer-Krasselt<br />
During the summer of 2013, the actual moon was<br />
turned into the iconic slice of lime associated<br />
with the Corona Extra bottle. After extensive<br />
work with astronomers, the perfect location<br />
in downtown New York was found where the<br />
crescent moon would descend into the billboard<br />
and fall into the neck of the beer bottle.<br />
COUNTRY<br />
USA<br />
YEAR<br />
2013<br />
View campaign video.<br />
83 /
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