OPEN 2
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
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Listen for free<br />
Spotify<br />
...<br />
This was the first Out-of-Home (OOH)<br />
campaign for Spotify in the Australian market.<br />
The use of clean, bright creative across Sydney,<br />
Melbourne and Brisbane aimed to cut through<br />
in the busy OOH space and capture the attention<br />
of passers-by looking for a free music fix on<br />
their mobile.<br />
ADVERTISER<br />
Spotify<br />
PRODUCT<br />
Entertainment<br />
MEDIA<br />
Digital, Street Furniture<br />
AGENCY<br />
Glue Society<br />
COUNTRY<br />
Australia<br />
YEAR<br />
2014<br />
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