OPEN 2
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
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Grand theft auto V<br />
Rockstar Games<br />
...<br />
Rockstar Games’ Grand theft auto V, was<br />
launched with an extensive campaign featuring<br />
large-scale portraits of the game’s characters,<br />
executed across multiple formats in major<br />
Australian capital cities.<br />
ADVERTISER<br />
Rockstar Games<br />
PRODUCT<br />
Games & Toys<br />
MEDIA<br />
Billboard, Street<br />
Furniture, Transit<br />
AGENCY<br />
Rockstar Games<br />
COUNTRY<br />
Australia<br />
YEAR<br />
2013<br />
75 /
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