OPEN 2
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
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RAC Insurance<br />
Royal Automobile Club of WA (RAC)<br />
...<br />
ADVERTISER<br />
Royal Automobile Club<br />
of WA (RAC)<br />
PRODUCT<br />
Insurance<br />
MEDIA<br />
Billboard<br />
A series of billboards designed to demonstrate<br />
the depth of insurance offered by RAC, a car<br />
and home insurer that puts helping its Western<br />
Australian members at the heart of what it does.<br />
AGENCY<br />
JWT Perth<br />
COUNTRY<br />
Australia<br />
YEAR<br />
2012–2013<br />
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