OPEN 2
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
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Dove is different<br />
Dove<br />
...<br />
A bespoke build of a giant grater and Dove<br />
beauty bar was the cornerstone of this<br />
campaign. The special build was featured<br />
on two of Australia’s busiest metropolitan<br />
street billboards; one in Sydney and one in<br />
Melbourne. The theme was also extended<br />
across the eastern seaboard of Australia<br />
on buses.<br />
ADVERTISER<br />
Dove<br />
PRODUCT<br />
Health & Beauty<br />
MEDIA<br />
Billboard, Transit<br />
AGENCY<br />
Workshop<br />
COUNTRY<br />
Australia<br />
YEAR<br />
2013<br />
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