OPEN 2
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
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Live to deliver<br />
FedEx<br />
...<br />
As sponsors of the world-renowned Wimbledon<br />
Championships, FedEx created an incredibly<br />
impactful outdoor campaign by turning<br />
an everyday station platform into a lifesized<br />
tennis court. It added to the hype and<br />
excitement as it was positioned at the closest<br />
station to the tennis tournament.<br />
ADVERTISER<br />
FedEx<br />
PRODUCT<br />
Professional Services<br />
MEDIA<br />
Transit<br />
AGENCY<br />
PHD<br />
COUNTRY<br />
UK<br />
YEAR<br />
2013<br />
71 /