OPEN 2
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
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Various campaigns<br />
McDonald’s<br />
...<br />
As one of the most prevalent fast food<br />
advertisers, McDonald’s makes significant use<br />
of outdoor advertising that uses innovative<br />
bespoke builds, traditional layouts and simple,<br />
emotive creative. Campaigns are usually<br />
executed across the globe, requiring multiple<br />
executions and slogans.<br />
ADVERTISER<br />
McDonald’s<br />
PRODUCT<br />
Food<br />
MEDIA<br />
Billboard, Street Furniture<br />
AGENCY<br />
Adams Outdoor<br />
Advertising, Fairway<br />
Outdoor Advertising,<br />
Moroch, TBWA Shanghai<br />
COUNTRY<br />
USA & China<br />
YEAR<br />
2012, 2013, 2014<br />
BELOW<br />
Bag some dinner<br />
OPPOSITE PAGE, TOP LEFT<br />
Real. Good.<br />
OPPOSITE PAGE, BOTTOM LEFT<br />
Happy Meal<br />
OPPOSITE PAGE, FAR RIGHT<br />
History of the Big Mac
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