OPEN 2
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
There’s a page for that<br />
IKEA<br />
...<br />
This outdoor campaign was designed to<br />
give people a reason to keep the new IKEA<br />
catalogue around all year long by turning the<br />
catalogue into a book about ways to deal with<br />
life’s changes. Placed on billboards and bus<br />
shelters, the amusing taglines and relatable<br />
‘flagged’ pages were aimed to prompt<br />
consumer recall.<br />
ADVERTISER<br />
IKEA<br />
PRODUCT<br />
House & Garden<br />
MEDIA<br />
Billboard, Street Furniture<br />
AGENCY<br />
Leo Burnett Toronto<br />
COUNTRY<br />
Canada<br />
YEAR<br />
2013<br />
67 /
Change language