OPEN 2
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
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Suimin – an Asian takeaway<br />
in your pantry<br />
San Remo<br />
...<br />
ADVERTISER<br />
San Remo<br />
PRODUCT<br />
Food<br />
MEDIA<br />
Street Furniture<br />
AGENCY<br />
Clemenger BBDO<br />
Taking Suimin’s Asian takeaway campaign<br />
to new heights, a series of unique Thai-themed<br />
bus shelters were created in areas close to<br />
supermarkets selling Suimin products, driving<br />
brand identity and influencing shoppers along<br />
the path to purchase.<br />
COUNTRY<br />
Australia<br />
YEAR<br />
2013<br />
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