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Published by the Outdoor Media Association
Suite 504, 80 William Street
East Sydney NSW 2011 Australia
ABN: 59 004 233 489
www.oma.org.au
The Outdoor Media Association (OMA) is the
peak national industry body that represents most
of Australia’s Out-of-Home (OOH) media display
companies and production facilities as well
as some media display asset owners.
The OMA operates nationally and prior to
July 2005 traded as the Outdoor Advertising
Association of Australia (OAAA). It was first
incorporated in 1939.
OMA Members advertise third-party products
across all categories in the OOH sector including:
on buses, trams, taxis, pedestrian bridges,
billboards and free-standing advertisement
panels; on street furniture (eg bus/tram shelters,
public toilets, bicycle stations, telephone booths
and kiosks) and in bus stations, railway stations,
shopping centres, university and airport precincts.
© 2014 Outdoor Media Association Inc.
This book is subject to copyright. Apart from
any fair dealing for purposes permitted in the
Copyright Act 1968, no part of this publication
may be reproduced or communicated by any
process without written permission.
DISCLAIMER
Every effort has been made to ensure that the information
contained in this book is accurate at the time of printing.
However, to the full extent permitted by law, this book
is supplied ‘as is’ without express or implied warranty.
The OMA welcomes suggestions for improvement but
cannot accept responsibility for any errors or omissions
and makes no representations about the content or the
suitability of the information for any purpose.
Except as required by law, the OMA will not be liable for
any damages whatsoever (whether direct, indirect, special,
consequential or otherwise) arising out of the use of, or in
connection with or reliance on, the information contained
in this book.
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ISBN: 978–0–9874105–2–8
Outdoor Media Association
Editorial Overview: Julie Jensen
and Charmaine Moldrich
Project Manager: Ti-Ahna Firth
Project Assistance: Xiao Houghton and
Kate Windon
Image Research: Ti-Ahna Firth
Design: Thursday Design
Copy Editor/Contributor: David Hely
Indexer: Katherine Webster
Pre-Press: Spitting Image Sydney
Printer: Imago Group Australia and Hong Kong
Project Sub-Committee: Matthew Byrne ROVA
Media, Max Eburne JCDecaux, Nick Errey oOh!
Media, Richard Herring APN Outdoor, Julie
Jensen and Charmaine Moldrich Outdoor Media
Association, Jane King Adshel, Charles Parry-
Okeden Executive Channel.
Image Contributors: Cannes Lions International
Festival of Creativity, CLIO Awards, CBS
Outdoor UK, Clear Channel Outdoor, OBIE
Awards, Outdoor Media Association Members,
Outdoor Media Association Ireland, Outdoor
Media Centre UK, The Andy Awards, local and
international advertising agencies and clients.
COVER IMAGES
Campaign: Sunlight ‘Clingy animals’
by Lowe Thailand. Chief Creative Officer:
Eric Yeo. Creative Director: Ruchi Sharma
and Ricardo Turcios. Art Director: Katrina
Encanto. Copywriter: EJ Galang, Sarah Ko
and Gabi Espaldon.
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