OPEN 2
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
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A Dare fix’ll fix it<br />
Lion<br />
...<br />
This campaign humorously positioned Dare<br />
Iced Coffee as the solution for those occasions<br />
when you are caught with your foot in your<br />
mouth. Using the digital network, Dare was<br />
able to intermittently change its messaging<br />
to capitalise on humorous topical events in<br />
news and entertainment where people weren’t<br />
thinking straight.<br />
ADVERTISER<br />
Lion<br />
PRODUCT<br />
Beverages<br />
MEDIA<br />
Billboard, Digital, Street<br />
Furniture, Transit<br />
AGENCY<br />
AJF Partnership,<br />
Soap Creative<br />
COUNTRY<br />
Australia<br />
YEAR<br />
2013–2014<br />
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