OPEN 2
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
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HUMOUR ME | CONTINUED<br />
...<br />
and market-mix models that prove beyond<br />
question the added effectiveness of campaigns<br />
when outdoor is included in the schedule. Our<br />
research shows ROI increases anywhere from<br />
20% to 38% when OOH is intelligently added to<br />
a client’s plans. It’s rather lovely when science<br />
backs up a long-standing personal prejudice.<br />
It’s my belief that these types of results<br />
will always be available to clients. Posters will<br />
never go out of fashion. Whatever technology<br />
throws up, people will always have legs and<br />
eyes. However short people’s attention spans<br />
become, there will always be a place in our<br />
hearts and minds for a well-crafted picture<br />
and six-word headline on the way to work.<br />
RIGHT<br />
The Economist campaign, turning the tops<br />
of London double-decker buses into giant<br />
48-sheet posters.<br />
/ 40
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