OPEN 2
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
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#Liveyoung<br />
Evian<br />
...<br />
Featuring the brand’s ‘Baby and Me’ creative,<br />
Evian sought to raise the spirits of London<br />
commuters by calling on them to find new<br />
ways to ‘Live young.’ Content changed daily<br />
and appeared on digital screens and escalator<br />
panels across central London and Underground<br />
stations, while the hashtag #LiveyoungJanuary<br />
drove commuters to social media for a chance<br />
to win prizes.<br />
View campaign video.<br />
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