OPEN 2
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
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Hear the rumble? Feel the wind?<br />
Aspen Pharmacare<br />
...<br />
Aspen Pharmacare adopted a niche marketing<br />
approach with this series of tactically placed<br />
outdoor advertisements in railway stations and<br />
lifts. The execution was humorous, impactful<br />
and memorable.<br />
ADVERTISER<br />
Aspen Pharmacare<br />
PRODUCT<br />
Pharmaceuticals<br />
MEDIA<br />
Retail & Lifestyle, Transit<br />
AGENCY<br />
Ogilvy CommonHealth<br />
Sydney<br />
COUNTRY<br />
Australia<br />
YEAR<br />
2013
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