OPEN 2
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
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We won’t wipe out your wallet<br />
Casteel Heating, Cooling & Plumbing<br />
...<br />
ADVERTISER<br />
Casteel Heating,<br />
Cooling & Plumbing<br />
PRODUCT<br />
Professional Services<br />
MEDIA<br />
Billboard<br />
To announce its new line of plumbing services,<br />
Casteel Heating, Cooling & Plumbing used<br />
highly visible special-build billboards that used<br />
a 3D empty toilet roll – complete with strands<br />
of toilet paper flapping in the wind – to make<br />
its point.<br />
AGENCY<br />
Clear Channel Outdoor<br />
COUNTRY<br />
USA<br />
YEAR<br />
2013<br />
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