OPEN 2
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
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Don’t miss out on summer<br />
Allegra<br />
...<br />
ADVERTISER<br />
Allegra<br />
PRODUCT<br />
Pharmaceuticals<br />
MEDIA<br />
Billboard<br />
AGENCY<br />
lg2<br />
To promote Allegra, an antihistamine known<br />
for its rapid relief of allergy symptoms, an eyecatching<br />
3D poster campaign was developed,<br />
depicting a man blowing his nose using a part<br />
of the poster. Each poster was individually<br />
crumpled and stuck onto the man’s nose.<br />
COUNTRY<br />
Canada<br />
YEAR<br />
2012<br />
31 /
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