18.05.2020 Views

OPEN 2

The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.

The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Should’ve gone to Specsavers<br />

– Australian Open<br />

Specsavers<br />

...<br />

ADVERTISER<br />

Specsavers<br />

PRODUCT<br />

Retail<br />

MEDIA<br />

Billboard<br />

AGENCY<br />

McCann Melbourne<br />

This Specsavers campaign ran during the<br />

Australian Open with the creative specifically<br />

targeted to the event. Following on from<br />

previous executions, which showed people<br />

doing silly things due to their poor eyesight,<br />

this campaign featured a tennis player serving<br />

a lemon instead of a ball.<br />

COUNTRY<br />

Australia<br />

YEAR<br />

2013<br />

25 /

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!