OPEN 2
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
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Bonds – Boobs<br />
Pacific Brands<br />
...<br />
Following research that suggested many<br />
women felt they couldn’t wear a Bonds bra,<br />
Bonds wanted to show Australian women that<br />
they had a bra for every woman, of any size.<br />
The campaign began with a teaser that saw<br />
Bonds change its logo to ‘Boobs.’<br />
ADVERTISER<br />
Pacific Brands<br />
PRODUCT<br />
Clothing & Accessories<br />
MEDIA<br />
Billboard<br />
AGENCY<br />
Clemenger BBDO<br />
Melbourne<br />
COUNTRY<br />
Australia<br />
YEAR<br />
2013<br />
/ 20
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