OPEN 2
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Clingy animals<br />
Sunlight<br />
...<br />
ADVERTISER<br />
Sunlight<br />
PRODUCT<br />
House & Garden<br />
MEDIA<br />
Billboard<br />
AGENCY<br />
Lowe Thailand<br />
Detergent brand Sunlight was able to show,<br />
in a very entertaining and cheeky way, how<br />
it can wash away the tough stains and smells<br />
that have a tendency to cling to dishes by using<br />
images of animals desperately clinging to<br />
plates, pans and griddles.<br />
COUNTRY<br />
Singapore<br />
YEAR<br />
2013<br />
17 /
Change language