OPEN 2
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
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Bloodhounds<br />
The Dallas Morning News<br />
...<br />
ADVERTISER<br />
The Dallas Morning News<br />
PRODUCT<br />
Media Company<br />
MEDIA<br />
Transit<br />
AGENCY<br />
The Richards Group<br />
To promote the fact that The Dallas Morning<br />
News has more reporters than any other<br />
local area news source, the newspaper used<br />
bloodhounds to represent their tenacious pack<br />
of reporters, depicting them on city buses with<br />
their heads sticking out of the moving vehicles.<br />
COUNTRY<br />
USA<br />
YEAR<br />
2012<br />
/ 16
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