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Acknowledgements
...
All books are a collective effort and this
book is no exception, with myriad individuals
and organisations making significant
contributions.
First and foremost, we would like to
thank the OMA Board Members for their
wisdom in encouraging, supporting and
funding the development and production
of this book.
To our valuable members, we extend
our gratitude for their generous assistance
in seeking out the best creativity that our
industry has to offer, and for sending us more
amazing images and campaigns than we had
available pages.
Special thanks to all our contributing
writers – some of the most formidable minds
in Australian advertising – for taking time
from their incredibly busy schedules to stop,
pause and consider a response to our topics.
In particular, our warmest thanks to Rob
Atkinson of Adshel , Jane Caro, Luke Chess
of MJW Australia, Ben Colman of 18 Feet &
Rising, Ben Coulson of GPY&R Australia and
New Zealand, Fiona Jolly of the Advertising
Standards Bureau, Andy Lark of Group Lark,
Nigel Marsh of The Leading Edge, John Purcell
of oOh! Media, Leo Roberts of Coca-Cola and
Ben Welsh of M&C Saatchi.
We were also privileged to work with
the very clever Dr Rebecca Huntley, Executive
Director of the Ipsos Mind and Mood Report.
A warm thanks to Rebecca for her insightful
foreword and for her support on this project
from the outset.
No book on Out-of-Home advertising
would be complete without contributing
voices from within its own ranks.
Thanks to the OMA project subcommittee:
Matthew Byrne ROVA Media,
Max Eburne JCDecaux, Nick Errey oOh! Media,
Richard Herring APN Outdoor, Julie Jensen
and Charmaine Moldrich Outdoor Media
Association, Jane King Adshel, and Charles
Parry-Okeden Executive Channel.
Huge thanks to our design team,
Thursday Design, for their unwavering
commitment – proof of their hard work now
sits in your hands. And our gratitude to our
alert editor David Hely who did wonders with
our words.
Without a doubt it is the staff who
have worked long and hard to deliver this book;
they have painstakingly labored over it with
precision, enthusiasm and dedication. Thank
you Ti-Ahna Firth, Julie Jensen, Charmaine
Moldrich and the rest of the team at the
Outdoor Media Association.
Getting this quality of publication is
not an easy task but one made easier by the
wonderful printing prowess of Imago Printing;
in this fast-paced digital world there are some
of us who still relish the joy of a book that is
immaculately printed.
A massive thank you to our friends
at the Cannes Lions International Festival
of Creativity, CLIO Awards, The International
Andy Awards, OBIE Awards, our international
counterparts and the local and international
advertising agencies and clients for providing
us with access to the many fantastic pieces
of creative work in their possession. We were
heartened by their generosity and willingness
to collaborate. Without this support we simply
would not have been able to show off the
remarkable calibre and diversity of creative
work in OOH the world over.
And thanks to you, the reader, for turning
each page. We hope this book inspires and
encourages you to embrace the power of OOH
with all your creative might.
Remember: it’s big, it’s bold and it
will get noticed, so make your Out-of-Home
campaign count!
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