OPEN 2
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
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The great Kiwi honesty test<br />
Boundary Road Brewery<br />
...<br />
ADVERTISER<br />
Boundary Road Brewery<br />
PRODUCT<br />
Alcoholic Beverages<br />
MEDIA<br />
Billboard<br />
AGENCY<br />
Barnes, Catmur & Friends<br />
To launch Honesty Box Cider, Boundary<br />
Road Brewery ran the great Kiwi honesty test<br />
online. Consisting of 15 simple questions about<br />
honesty, the test was taken by some 12,500 New<br />
Zealanders. The questionable results (hundreds<br />
admitted to lying during the test) were posted<br />
on billboards as part of the campaign.<br />
COUNTRY<br />
New Zealand<br />
YEAR<br />
2013<br />
View campaign video.<br />
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