OPEN 2
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
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The social swipe<br />
MISEREOR<br />
...<br />
View campaign on page 138–139<br />
Blowing in the wind<br />
Apotek Hjärtat<br />
...<br />
View campaign on page 144<br />
Game of phones<br />
Virgin Mobile<br />
...<br />
View campaign on page 158<br />
Google Play<br />
Google Australia<br />
...<br />
View campaign on page 140–141<br />
Write your own ending<br />
Bookworld<br />
...<br />
View campaign on page 150–151<br />
Unbelievable<br />
Pepsi Max<br />
...<br />
View campaign on page 165<br />
The power of a coin<br />
MISEREOR<br />
...<br />
View campaign on page 142–143<br />
Small world machines<br />
Coca-Cola<br />
...<br />
View campaign on page 156–157<br />
Halo 4 – capture the poster<br />
Microsoft Xbox<br />
...<br />
View campaign on page 166<br />
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