OPEN 2
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
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Scan Me<br />
...<br />
HUMOUR ME:<br />
SELL ME SOMETHING:<br />
TELL ME A STORY:<br />
The great Kiwi honesty test<br />
Boundary Road Brewery<br />
...<br />
View campaign on page 14–15<br />
Luna Corona<br />
Corona Extra<br />
...<br />
View campaign on page 83<br />
Mad Men Season 5 teaser<br />
AMC<br />
...<br />
View campaign on page 107<br />
#Liveyoung<br />
Evian<br />
...<br />
View campaign on page 36–37<br />
Rabbit pizza<br />
Hell Pizza<br />
...<br />
View campaign on page 89<br />
Portable water generator<br />
The University of<br />
Engineering and<br />
Technology<br />
...<br />
View campaign on page 116–117<br />
The fastest way to<br />
transfer money<br />
Western Union<br />
...<br />
View campaign on page 92<br />
What R U having?<br />
Parents and Friends of<br />
Lesbians and Gays<br />
...<br />
View campaign on page 132<br />
/ 170
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