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OPEN 2
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“Selling stuff will never be a sc
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UP FRONT INTRODUCTION 4 — Charmai
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FOREWORD Dr Rebecca Huntley, Execut
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...
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SECTION 01 Humour Me ... THE GREAT
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The great Kiwi honesty test Boundar
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Bloodhounds The Dallas Morning News
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Tha Cowz Chick-fil-A Restaurants ..
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Bonds - Boobs Pacific Brands ... Fo
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HUMOUR ME Fiona Jolly, Chief Execut
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Should’ve gone to Specsavers - Au
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Various campaigns Mary Free Bed Reh
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Icons Schick ... ADVERTISER Schick
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The power of colour Pantone ... Pan
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We won’t wipe out your wallet Cas
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#Liveyoung Evian ... Featuring the
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HUMOUR ME Nigel Marsh, Chairman, Th
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Benylin mucus monster Johnson & Joh
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HUMOUR ME | CONTINUED ... whatever.
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Luggage tags Expedia ... Expedia so
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...
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SECTION 02 Sell Me Something ... SU
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Suimin - an Asian takeaway in your
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Made in the dark for a better taste
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63 /
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SELL ME SOMETHING | CONTINUED ... A
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Various campaigns McDonald’s ...
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Live to deliver FedEx ... As sponso
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RAC Insurance Royal Automobile Club
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Listen for free Spotify ... This wa
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SELL ME SOMETHING Ben Coulson, Chie
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The night-time economy Westpac ...
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Luna Corona Corona Extra ... ADVERT
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ADVERTISER Kansas City Royals PRODU
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Kettle Chunky Snack Brands Australi
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Rabbit pizza Hell Pizza ... ADVERTI
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SECTION 03 Tell Me a Story ... BIG
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Big questions Church of Sweden ...
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Various campaigns City of Milwaukee
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Fast front pages News Corp ... ADVE
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Ultimate Survival Alaska National G
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TELL ME A STORY Andy Lark, Founder
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What are you doing to yourself? New
- Page 119 and 120: Smart ideas for smarter cities IBM
- Page 123 and 124: TELL ME A STORY Rob Atkinson, Chief
- Page 125 and 126: Tribute to Mandela Clear Channel Ou
- Page 129 and 130: TELL ME A STORY Ben Welsh, Executiv
- Page 131 and 132: GAYTMs ANZ Bank ... ADVERTISER ANZ
- Page 133: Plan B Transport for NSW ... ADVERT
- Page 136 and 137: What R U having? Parents and Friend
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- Page 141 and 142: VARIOUS CAMPAIGNS BMF ... GAME OF P
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- Page 146 and 147: The power of a coin MISEREOR ... AD
- Page 148 and 149: Blowing in the wind Apotek Hjärtat
- Page 151 and 152: INTERACT WITH ME John Purcell, Comm
- Page 153: Witches of East End Lifetime ... AD
- Page 156 and 157: Various campaigns Meat & Livestock
- Page 159 and 160: INTERACT WITH ME Leo Roberts, Group
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- Page 163 and 164: Travel Wisconsin Wisconsin Departme
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- Page 168 and 169: INTERACT WITH ME | CONTINUED ... AB
- Page 173 and 174: SCAN ME 169 /
- Page 175 and 176: INTERACT WITH ME: The social swipe
- Page 177 and 178: I I want a strong baby 102 IBM 7, 1
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