OPEN 2
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
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Unbelievable<br />
Pepsi Max<br />
...<br />
ADVERTISER<br />
Pepsi Max<br />
PRODUCT<br />
Beverages<br />
MEDIA<br />
Street Furniture<br />
AGENCY<br />
AMV BBDO<br />
As part of the Pepsi Max Unbelievable<br />
campaign, an ‘unbelievable’ experience was<br />
brought to its audience with an augmented<br />
reality bus shelter. By mapping 3D animations<br />
over a live HD video feed, unsuspecting<br />
commuters were pranked with alien invasions,<br />
runaway tigers and a giant pedestrian-grabbing<br />
tentacle. People’s reactions were captured and<br />
shared on YouTube, receiving millions of views.<br />
COUNTRY<br />
UK<br />
YEAR<br />
2014<br />
View campaign video.<br />
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