OPEN 2
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
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Travel Wisconsin<br />
Wisconsin Department of Tourism<br />
...<br />
ADVERTISER<br />
Wisconsin Department<br />
of Tourism<br />
PRODUCT<br />
Travel & Tourism<br />
MEDIA<br />
Street Furniture<br />
This campaign saw six Chicago bus shelters<br />
transformed to feature Wisconsin holiday<br />
activities. The bottom half of the panels showed<br />
a classic summer activity such as water tubing<br />
or fishing, while the top half of the panel had an<br />
adhesive mirror so that people waiting for the<br />
bus could see themselves reflected enjoying the<br />
fun summer activity.<br />
AGENCY<br />
Laughlin/Constable<br />
COUNTRY<br />
USA<br />
YEAR<br />
2012<br />
159 /
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