OPEN 2
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Game of phones<br />
Virgin Mobile<br />
...<br />
Virgin Mobile Australia’s Game of phones<br />
was Australia’s largest ever location-based,<br />
alternative reality mobile app. Played by almost<br />
40,000 Australians in the three weeks it was<br />
live participants competed to win travel prizes<br />
worth over $200,000.<br />
ADVERTISER<br />
Virgin Mobile<br />
PRODUCT<br />
Telecommunications<br />
MEDIA<br />
Digital<br />
AGENCY<br />
Havas Worldwide<br />
Australia, One Green<br />
Bean and Starcom<br />
MediaVest<br />
COUNTRY<br />
Australia<br />
YEAR<br />
2013<br />
View campaign video.<br />
/ 158
Change language