OPEN 2
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
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Various campaigns<br />
Meat & Livestock Australia<br />
...<br />
NFC/QR Code and retail dispensing technology<br />
was used by Meat & Livestock Australia to<br />
promote its beef and lamb products. The<br />
campaigns allowed people to download recipes<br />
to their smartphones or print out recipes while<br />
shopping. The recipes were changed depending<br />
on the weather.<br />
ADVERTISER<br />
Meat & Livestock Australia<br />
PRODUCT<br />
Food<br />
MEDIA<br />
Retail & Lifestyle, Street<br />
Furniture<br />
AGENCY<br />
BMF<br />
COUNTRY<br />
Australia<br />
YEAR<br />
2013<br />
BELOW<br />
Nothing beats beef<br />
OPPOSITE PAGE<br />
Lamb is for lovers and Easy lamb roast<br />
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