OPEN 2
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
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Witches of East End<br />
Lifetime<br />
...<br />
ADVERTISER<br />
Lifetime<br />
PRODUCT<br />
Entertainment<br />
MEDIA<br />
Digital<br />
To promote Lifetime’s new series Witches<br />
of East End, an interactive gesture wall was<br />
installed at Columbus Circle subway station in<br />
New York. Using a gesture recognition enabled<br />
camera, a giant eyeball followed passing<br />
commuters. If a commuter looked at the wall,<br />
the iris of the eye would explode with flying<br />
crows. Commuters could also use their hands<br />
to control two fire embers to incinerate<br />
a decaying forest.<br />
AGENCY<br />
Pearl Media<br />
COUNTRY<br />
USA<br />
YEAR<br />
2013<br />
149 /
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