OPEN 2
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
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This is a bench.<br />
This is a bedroom.<br />
RainCity Housing<br />
...<br />
To help communicate the specialised<br />
housing and support services for the homeless<br />
provided by RainCity Housing, two transit<br />
bench installations were created. The first<br />
transformed into a temporary shelter for<br />
those in desperate need. The second was<br />
printed with UV and glow-in-the-dark ink<br />
to change the message at night.<br />
ADVERTISER<br />
RainCity Housing<br />
PRODUCT<br />
Public Interest<br />
MEDIA<br />
Street Furniture<br />
AGENCY<br />
Spring Advertising<br />
COUNTRY<br />
Canada<br />
YEAR<br />
2013<br />
145 /
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