OPEN 2
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
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Blowing in the wind<br />
Apotek Hjärtat<br />
...<br />
ADVERTISER<br />
Apotek Hjärtat<br />
PRODUCT<br />
Health & Beauty<br />
MEDIA<br />
Digital<br />
AGENCY<br />
Åkestam Holst<br />
To introduce a new line of hair-care products,<br />
digital screens on a Stockholm subway platform<br />
were fitted with ultrasonic sensors that reacted<br />
to the arrival of trains. This created the illusion<br />
of a woman’s hair blowing in the wind from<br />
the turbulence caused by the train’s arrival<br />
or departure. This one digital panel went viral<br />
online in over 190 countries, capturing over<br />
2.5 million unique views.<br />
COUNTRY<br />
Sweden<br />
YEAR<br />
2014<br />
View campaign video.<br />
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