OPEN 2
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
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The social swipe<br />
MISEREOR<br />
...<br />
ADVERTISER<br />
MISEREOR<br />
PRODUCT<br />
Public Interest<br />
MEDIA<br />
Retail & Lifestyle<br />
The social swipe is the first interactive billboard<br />
to accept credit cards, making donating easier<br />
than ever before. A credit card swipe through<br />
the poster donated ¤2 to MISEREOR and<br />
triggered an interactive experience; the card<br />
cut a slice of bread from a loaf; illustrating that<br />
the money donated was providing a daily meal<br />
for a family in Peru.<br />
View campaign video.<br />
AGENCY<br />
Kolle Rebbe GmbH<br />
COUNTRY<br />
Germany<br />
YEAR<br />
2014<br />
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